Words: Number of words in the domain name. A lower number is better.

Letters: Number of characters in the domain name. A lower number is better.

Estimated CPC: Estimated Cost-per-click to advertise the words in domain name on major search engine. This may be correlated to the price an advertiser would pay for the keywords, so a higher amount is better.

Average Monthly Phrase Searches: Estimated Average searches-per-month for the phrase on a major search engine. The "phrase" means each word in the domain separated by spaces. A higher number is better, but this number may be low if the phrase has recently become more popular than in the past.

Average Monthly Exact Searches: Estimated Average searches-per-month for the "exact words" on a major search engine. The "phrase" means each word in the domain separated by spaces. A higher number is better, but this number may be low if the phrase has recently become more popular than in the past.

Competitive Keyword:Estimates how competitive the market for the keyword is: 1 = Low keyword competition. 10= High keyword competition.

Trademark?: Indicates a possible trademark issue with the name based on our 2500+ item database of United States Trademarks. Consult an attorney and/or the USPTO website for a more detailed search. Lack of information in this field does not indicate that the name is free of UDRP issues.